When I first was working with different producers in Electronic there was a very specific singing style they wanted. Some would say thats too country or rock. A lot of them ask for a straight head vocal melody or pop influenced. Its now 7 years later and Avicii has Aloe blacc has a country song placed over anthemic beats. Also this video is hilarious with its product placements Ralph Lauren and Sony cellphones. The model is really hot but her eastern european accent at the end of the video is hilarious, with her American little sister. And why would a 10 yr old belong at club or rave? No you dont belong there little girl.
I love that the times have changed and the genre of electronic is now wide and deep as a river. Erick Morillo and I recently recorded at his gorgeous studio. 180 degree view of los angeles from the studio and booth. It so inspiring to work in such a beautiful space. I pulled out a song thats super blues based and he was open to writing over it. Erick is a progressive house genius but for his new record he will be drawing outside of the lines. Im looking forward to showing you guys what that will sound like when we finish it.